your games deserve to be sold – so let’s make sure they do!

Join Tim in a workshop that will help you ask – and answer – 10 essential questions before you embark on your indie game-making journey. Applying the lessons of a career in games media, communications, business development and investment – warts and all – Tim is here to help fledgling studios avoid making soul destroying mistakes, many of which he has experienced himself at first hand.

 Why am I making this game? *Can* I make this game? What makes it different? Am I taking on Goliath here? Who is going to get excited? How can I get them excited? Do I need money and if so where do I get it from without putting on a balaclava? What are my goals and how am I going to hit them? How am I going to spread the good word? What’s the plan, Stan?

event details

Suitable for anyone who wants to learn how to successfully market their games

Thursday 22 April, 9am – 12pm

Attendees will need to bring pen & paper.

ticket prices

Included with any Play by Play pass.

This workshop is strictly limited to 20 places, so reserve your spot now to avoid missing out.


Blue Whale Conference Room 2, Museum of New Zealand Te Papa Tongarewa, Cable Street, Wellington, New Zealand

facilitated by


Tim Ponting

A 30-year veteran of the international games industry, Tim was European Comms Director for Activision and founder of Renegade PR. He provides business development and comms advice and investment to indie teams across New Zealand. He is also the Establishment Director of the Centre for Digital Excellence in Dunedin, a $10m government-funded initiative to grow the games industry in the region.

other things you should know

event photography/videography

NZGF event photographers and/or videographers may be present at this event. Please read and understand our event photography policy, found here.

safe space policy

All NZGF events operate under our Safe Space Policy. We ask that all attendees read through and help us uphold this policy.

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